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Industry News | Time: Apr 14 2016 8:37AM
New project sets out roadmap to sustainable denim
 
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Four leading companies in the denim supply chain are this week unveiling a new project designed to provide a working roadmap towards more sustainable jeans production, which includes a prototype collection based on the most efficient use of resources.

Textile chemicals specialists Archroma and Garmon Chemicals, fibre producer Lenzing and denim fabric producer Royo have all joined forces for the 'Roadmap to Rational Denim' project, which is being launched at The Kingpins Show in Amsterdam and looks at producing denim in a more responsible way.

With 11,000 litres of water needed to make one pair of jeans, and 167m pairs being produced each month, a staggering 1.84 trillion litres of water is used in the manufacture of jeans every month.

The idea for the project was to look to produce denim garments based on the most efficient possible use of resources, in particular water, at each stage of the production process – from fibre to finish.

Each company contributed its expertise in a particular part of the manufacturing process to provide a working guideline towards more rational and sustainable production of jeans. Archroma, for example, highlighted its experience in eco-advanced innovative colours and effects, and its advanced denim dyeing technology.

As a result of this collaborative effort, the group has created a prototype collection that will be unveiled during a conference at the show tomorrow (14 April).

"With growing urbanisation of our planet and lifestyle, we see consumers looking to connect back to nature and to do what is in their power to protect it," says Andrew Olah, founder and organiser of The Kingpins Shows. "Denim being what you wear in- and outdoors, it always had this special connection with nature.

He adds that the project "shows that sustainability is not a boundary, quite the opposite: it is a source of inspiration and desire for fashion with soul and care".

Miguel Sanchez, head of special dyes for textile specialties at Archroma, adds: "At Archroma, we continuously challenge the status quo in the deep belief that we can make our industry sustainable. The message that "Rational Denim" intends to transmit is that, in denim and outwear fashion, creativity without sustainability no longer makes sense. The other way around doesn't either."
[RISK DISCLAIMER] All opinions, news, analysis, prices or other information contained on this report is provided by analyst of Zhejiang Huarui Information Consulting Co., Ltd (CCFGroup) as general market commentary and does not constitute investment advice. CCFGroup will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from use of or reliance on such information.
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