Member ID:
Stay logged in for 30 days
Forget Your Password?

login CCFGroup App

Industry News | Time:Apr 14 2016 8:37AM
New project sets out roadmap to sustainable denim
Text size
Four leading companies in the denim supply chain are this week unveiling a new project designed to provide a working roadmap towards more sustainable jeans production, which includes a prototype collection based on the most efficient use of resources.

Textile chemicals specialists Archroma and Garmon Chemicals, fibre producer Lenzing and denim fabric producer Royo have all joined forces for the 'Roadmap to Rational Denim' project, which is being launched at The Kingpins Show in Amsterdam and looks at producing denim in a more responsible way.

With 11,000 litres of water needed to make one pair of jeans, and 167m pairs being produced each month, a staggering 1.84 trillion litres of water is used in the manufacture of jeans every month.

The idea for the project was to look to produce denim garments based on the most efficient possible use of resources, in particular water, at each stage of the production process – from fibre to finish.

Each company contributed its expertise in a particular part of the manufacturing process to provide a working guideline towards more rational and sustainable production of jeans. Archroma, for example, highlighted its experience in eco-advanced innovative colours and effects, and its advanced denim dyeing technology.

As a result of this collaborative effort, the group has created a prototype collection that will be unveiled during a conference at the show tomorrow (14 April).

"With growing urbanisation of our planet and lifestyle, we see consumers looking to connect back to nature and to do what is in their power to protect it," says Andrew Olah, founder and organiser of The Kingpins Shows. "Denim being what you wear in- and outdoors, it always had this special connection with nature.

He adds that the project "shows that sustainability is not a boundary, quite the opposite: it is a source of inspiration and desire for fashion with soul and care".

Miguel Sanchez, head of special dyes for textile specialties at Archroma, adds: "At Archroma, we continuously challenge the status quo in the deep belief that we can make our industry sustainable. The message that "Rational Denim" intends to transmit is that, in denim and outwear fashion, creativity without sustainability no longer makes sense. The other way around doesn't either."
Related Articles
55mln pieces/yr knitted apparel project located in Aksu, Xinjiang
APTMA member to invest $7bn in garment manufacturing sector
Vietnam expects benefits from the new CPTPP trade agreement
VN garment-textile sector aiming for 10 pc growth this year
Wuxi No.1 Cotton's Phase I project in Ethiopia to start production
APTMA to establish garment manufacturing with investment of $7b
Arvind Ltd sign MoU to set up an integrated apparel, textile park
Turkey likely to hike duties on imports of American cotton
Indian cotton imports set to rise as textile mills prefer U.S.
India's home textile exports share market to US remains dull
Development of nylon 6 flat filament market
China's coal-based MEG market in 2017

浙公网安备 33010902000742号