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Industry News | Time: May 26 2017 11:29AM
[11th China Hangzhou Cellulose Fiber (Viscose) Industry Forum]The Forest sustainability aspect in the man-made fiber market
 
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Magnus Bjorkman,Vice President,Sodra, gives his speech
The Forest sustainability aspect in the man-made fiber market


Magnus shared his view from a sustainable forecast development on man-made fiber market.

Firstly, Magnus classified trees and forecast and introduced the harmonious situation between human being and forecast in North European countries.

Secondly, Magnus pointed out some misunderstandings about forecast wood. Wood in Sweden amounted to 3-3.5 billion cubic meters, up 0.12 cubic meters year on year but cutting takes up about 80 million cubic meters.

At last, Maguns shares Sodra's view: "Wood pulp and paper-making business is closely bound up with every one of us. We must propaganda and market it better as so many people defame us for deforestation, but in fact, we have the exclusively sustainable business in the world. However, we did not mention it in our marketing. We must improve marketing communication and recruit young people to make it more interesting. It is hard but we have to do. I believe that Sodra can play a significant role with their capability and members who are forest owners."
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