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Insight | Time: Nov 18 2020 10:20AM
EU and Japan's apparel retail sales continued murky in September
 
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Japan and EU released textile and apparel retail sales data in September. Japan's apparel retail sales have declined month-on-month since June, and the decline continued to expand in September, down 23.5% year-on-year. After a slight recovery in August, EU’s apparel retail sales moved down in September, down 12.6% compared with that in same period of last year.

1. EU’s apparel retail sales dropped by 12.6% year-on-year and 6.3% month-on-month in September.
According to Eurostat retail data, EU retail sales fell 1.7% month-on-month but up 2.1% year-on-year in September. Among them, the retail sales of textile, clothing and footwear decreased by 6.3% month-on-month and 12.6% year-on-year.


2. Japan’s apparel retail sales fell by 23.5% year-on-year and 2.4% month-on-month in September.
According to the statistics of Japan's trade ministry, Japan's commodity retail sales fell by 0.1% month-on-month in September, 8.7% lower than that in same period of last year. Among them, the retail sales of textile and apparel decreased by 2.4% month-on-month and 23.5% year-on-year.


3. Latest developments of major brands in EU and Japan
Uniqlo

Japan-based Fast Retailing said that Uniqlo, the core brand, recorded a strong sales growth of 16.5% in Japan's domestic market in October, with double-digit growth in both online and offline revenue, mainly due to the cold weather stimulating consumer demand for autumn and winter clothing. As the epidemic is not over, there are four stores temporarily closed in Japan, and 87 stores that have shorter business hours than normal.

Hugo Boss
In the three months to the end of September, sales of Hugo Boss, a German high-end clothing group, fell 24% year-on-year to EUR533 million, but its business profit reached 15 million euros, which significantly improved from the loss in the second quarter and far exceeded expectations. The group said the recovery was helped by strong growth in sales of e-commerce and that in Chinese mainland, with thee-commerce business growing by 66% and that in Chinese mainland up by 27%.

RENOWN
RENOWN, a Japanese clothing giant founded in 1902, said that the group received a decision from the Tokyo District Court on October 30 to repeal the bankruptcy protection procedure under the civil regeneration law. D'URBAN, a men's wear brand, and Aquascutum, a British high-end brand, were sold to other enterprises in the same industry, Arnold palmer timeless, which have not been found for sale, have all closed before the end of October.

Puma
Puma, a German sports brand, released its third quarter Financial Report. Sales increased by 13% to 1.58 billion euro and operating profit increased by 17% to 190 million euro after adjusting the exchange rate, which was better than expectations of 1.56 billion euro and 174 million euro. Thanks to the reopening of its stores, Puma's revenue in US and EU, the Middle East and Africa surged by 20.7% and 17.7% respectively, with basketball, racing, golf and team sports as the largest sales growth.

SMCP
SMCP Group sales fell 9.5% year-on-year to 248 million euros, but e-commerce revenue rose 27.6% in the three months to September 30. During the period, the group resumed growth in the Asia Pacific market, with a 13.8% year-on-year increase in sales, which was mainly driven by the organic growth of 29.6% in the mainland market of China and a significant improvement in the performance of South Korea. The group said its brands will invest more in the Chinese market next year.

Adidas
Citibank analysts said that although the global epidemic is not over, according to Google Trends, consumers' attention to Adidas is picking up. Adidas's revenue in the third quarter will further improve, with a decrease of 2% compared with 33% in the previous quarter, and is expected to turn a loss into a profit. The pre-tax profit may be 716 million euro, which is better than the loss of more than 300 million euro in the second quarter.
[RISK DISCLAIMER] All opinions, news, analysis, prices or other information contained on this report is provided by analyst of Zhejiang Huarui Information Consulting Co., Ltd (CCFGroup) as general market commentary and does not constitute investment advice. CCFGroup will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from use of or reliance on such information.
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